Experience the 'World of Tequila' at JFK Airport with Proximo Spirits

A major new experiential activation from Proximo Spirits has transformed John F. Kennedy International Airport into the home of the world’s best luxury tequila brands.

In a first for the world’s leading tequila company, this interactive exploration will introduce travellers to the breadth and depth of premium and luxury expressions from the world’s best-selling tequila brand Jose Cuervo, the world’s first cristalino tequila Maestro Dobel and 1800, the world’s most awarded tequila brand.

The impressive 700sq ft retail space highlights eight exquisite tequilas presented by a team of brand educators, including the innovative Maestro Dobel 50 Cristalino. The space offers a dynamic and enticing drinking experience to target high end spirit drinkers, looking to re-shape the way they enjoy premium spirits.

The 'World of Tequila will be in residence throughout November and the holidays, bringing a collection of exclusive and limited-edition blends to JFK’s Terminal 4, including Maestro DOBEL, 1800 Tequila, Jose Cuervo, and Gran Centenario with prices ranging up to $165.

Head of Global Travel Retail, Roy Summers remarked: “We are delighted to see so many of our innovative Tequila variants on display in such impressive surroundings amongst the famous, world-class brands in John F. Kennedy International Airport. As the growth of luxury tequila in the travel retail continues to go from strength-to-strength, we’re delighted to be able to offer such an extensive range of fine tequilas and introduce how luxury tequila should be experienced to international and domestic travellers.”

In addition to sampling the cultural delights of the World of Tequila activation, international and domestic passengers traveling through JFK, will be in with a chance to win an all-expenses paid trip to Mexico: www.worldoftequilasweeps.com/en/gate


www.proximospirits.com


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