The Broadwick Soho is a vibrant, 57 key, independent luxury hotel created by a group of friends and the first London hotel designed by the brilliant Martin Brudnizki (The Wolseley, Annabel's). Inspired by the area’s creativity, this refreshingly original property will offer impeccable, personalised service in cosy yet opulent surroundings.
This new hotel has been crafted from the love of the past and excitement for the future and will be imaginative across every detail. Brudnizki took inspiration from the gritty glamour, but also eclectic and diverse history of Soho, describing the hotel as “your eccentric godmother’s Soho townhouse”.
The 57 residential-feeling guest rooms include 1 penthouse and 9 suites with many rooms offering private balconies overlooking the bustling streets and all featuring the finest appointments and decadent amenities. The food and beverage will be operated in partnership with Soho stalwarts, Jamie Poulton and chef Ed Baines, founders of the iconic Randall and Aubin.
The Broadwick Soho will house an authentic Italian restaurant with a generous street level terrace. On the upper floor, the rooftop cocktail bar will welcome casual dining and drinking, to attract the capital’s creatives. Wrapping around the rooftop will be an impressive terrace with stunning views across the Soho skyline. Rates start from £350 per night.