What began as a showcase for their watch design studio has evolved into a thriving business that showcases the talents of a dynamic Swiss-Anglo duo, Jerome and Anneke. A concept based on a way to flex their design muscles and show clients just how passionate they are about the products they design is now the Camden Watch Company.
As it started as a showcase, it meant they had the freedom to do whatever they wanted. They didn’t need to worry about how commercial the products were, they didn’t need investors, a five-year plan or a marketing strategy.
All they needed was some start-up money and a whole lot of inspiration. Along came Camden!
They had been living in Camden for around four years at this point and loved it. From their first trip as teenagers, arriving in Camden on a gloomy, wet afternoon and walking around in awe, they were hooked.
But loving (and living in) Camden wasn’t enough of a reason to base a brand on it, so they started researching the area, and it turned out that the more they researched, the more viable it became.
From Victorian horse hospitals turned into market stalls, to steam train turntables turned into gin warehouses, to bare-knuckle boxers and dead elephant circus owners, Camden’s past was as eclectic as its present.
Stores are located in Camden, Shoreditch and Greenwich, and the main office, where they design all their products, is in an old Spectacle Factory in the heart of Camden Town, London.
The Camden Watch Company No.29 (pictured top of page) has a steel case with silver dial, black accents and brown leather strap. It is inspired by Victorian pocket watches, such as those worn by Camden train workers in the 1900s. The coloured details and clean sub-dial numbers modernise the design, ensuring that it looks as good with a suit as it does with a t-shirt.
The team at The Camden Watch Company have offered one lucky reader the chance to win one of their fabulous nostalgic-style watches – simply enter your details below for a chance to win!
*Please note, no cash prize alternative available. Winner selected at random. UK entrants only. Entrants must be aged 18 years or older. Only one watch will be allocated per competition. See terms and conditions.