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The legendary House of Brioni launches new Eau de Parfum Intense

It is the ultimate signature of masculine elegance. A blend of nonchalant Roman chic and peerless Italian know-how. Tailoring legends since 1945, Brioni’s refined aesthetic vision has infused formal menswear with ease and modernity.

Seen on red carpets throughout the world, the House’s legendary tuxedos have sealed its reputation as the prime evening wear destination for men of style, from Hollywood stars to heads of state. Impeccably tailored and masterfully constructed, in timeless black or boldly coloured silks inspired by Rome’s festive richness, they are a testament to Brioni’s craftsmanship and legacy.

To match its most iconic piece, the House is proud to present the second opus in its fragrance wardrobe. The last, invisible and sensual touch to its prestigious evening wear line. Enriched with top-tier sustainable materials. Housed in a sleek, ecoresponsible glass bottle.

“Our new Eau de Parfum Intense explores the magical possibilities of a Roman evening, as the night starts to unfold”, describes Norbert Stumpfl, Brioni Design Director. “It is a fragrance full of expectations and sensual fascination.”

Master Perfumer Michel Almairac, who already created the recently launched Brioni Eau de Parfum, and perfumer Karine Vinchon-Spehner co-created this new scent together with Norbert Stumpfl.

The perfumers worked on a short formula that offers a perfect balance of carefully curated, richly faceted ingredients, such as bergamot, patchouli, saffron and oud. The woody-oriental and spicy fragrance is intense and elegant. Like someone dressed in the perfect tuxedo – it leaves a powerful and unforgettable impression. “Reflecting our commitment to high standards, we showcased the best qualities of our raw ingredients, which last and reveal themselves from the beginning of the night until early morning,” explains Master Perfumer Michel Almairac.

In line with Brioni’s policy, the natural ingredients have been sourced in an environmentally and socially responsible way. In addition, the fragrance, free from artificial colours, is vegan.

The scent is housed in the same broad-shouldered faceted bottle as the previously introduced Eau de Parfum. The Italian glass is however black, a reflection of the prevailing colour of the evening wear world. The flacon is adorned by a satin label framed by the quintessential Brioni cross-stitching, inspired by the labels sewn into Brioni’s bespoke suits.

EDP Intense 60ml £85

EDP Intense 100ml £110


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