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The Latest Trends Improving the High-End Catering Industry

Food is often the highlight of any event, which explains why catering is one of the most in-demand industries. And with in-person events now returning, caterers are busier than ever.


If you are in the catering business and want to stand out from your competitors, it's time to find ways to provide a better experience for your customers. Below, we've created a list of the latest trends improving the catering industry to give you an idea of what matters most to customers now.

catering canapés

Eco-Friendly Catering

Many customers are choosing catering companies that are socially responsible and environmentally conscious. They prefer to deal with companies taking steps to reduce carbon footprint, support local producers, and minimise food waste. Thus, being eco-friendly is one of the many ways to keep up with the latest trends in catering and bring in more customers to the business. To keep up with the trend, catering companies should offer more seasonal menus and plant-based dishes while using biodegradable or reusable utensils and packaging.


Another crucial step to eco-friendly catering is to look for ways to minimise food wastage, which requires carefully planning your menu and the portion sizes of the food you serve. Instead of throwing away unused ingredients, caterers should look for creative ways to transform them into new dishes to add new and appealing items to the menu. For instance, you can cook leftover vegetables into soups.


Another way for catering companies to become eco-friendly is by minimising energy use. The energy your company consumes can increase your carbon footprint and push up operating costs. So, consider upgrading old appliances to more energy-efficient models. While they require a high upfront investment, upgrading can cut utility costs while staying true to your commitment to becoming more eco-friendly.


Virtual and Remote Catering

Although the COVID-19 pandemic has long gone, many companies have adapted to the "new normal", which completely changes how many businesses operate. Virtual and remote working has become the new norm for many companies worldwide, and organisations are adapting to this change by looking for innovative ways to keep the team motivated and engaged. For this reason, virtual and remote catering has become a trend.


As more and more individuals choose to work remotely, virtual breakfasts and lunches have gained immense popularity. It's one way to boost morale and improve engagement among employees working remotely. Catering companies can also organise team-building events, such as virtual cooking demos while taking care of delivering the ingredients to employees.


More and more employers recognise the importance of nourishing a virtual team by organising events and providing delectable meals to boost engagement. Catering companies should take advantage of this need by offering virtual and remote catering services.


One of the best ways employers can bring a sense of togetherness to virtual meetings and conference calls is through a shared experience of enjoying a delicious meal. Catering companies can offer a diverse range of food menus to cater to this need, offering the perfect nourishment to employees while enhancing the experience of virtual team gatherings.


Food Safety and Hygiene

Food safety and hygiene are among the latest trends in the catering industry. It has become a significant issue in the industry over the past few years. Since most staff in catering will have direct contact with food and different types of risks, it has become necessary for catering companies to ensure the highest standard of health and safety. This is often done by partaking in food hygiene and safety training to ensure all staff are aware of the necessary precautions.


Catering companies should be familiar with the numerous laws and regulations that regulate some of the most significant health and safety laws in catering. They should take into account all aspects of their operations and the overall condition of the space they will utilise for food preparation.


The management must ensure proper lighting, ventilation, and internal temperature. Under no circumstances should companies forget to check the condition of all appliances and devices while ensuring they have certified fire extinguishers and first aid kits.


Although all employees must comply with occupational health and safety, the owner will be responsible for any irregularities in the restaurant. Therefore, it is crucial to establish appropriate provisions in every employee's work contract, allowing employers to propel employees to adhere to their obligations.


The Use of Technology

The catering industry is a growing sector. Studies show that consumers spend twice as much as they did on food some years ago. Such growth has been influenced by technologies, which have greater impacts on the various aspects of catering operations. Thus, it is not surprising to know why some of the world's leading restaurants and catering companies are investing in technologies to boost their market shares in the highly competitive industry. Often, those companies that intelligently invest in technology are the ones that gain competitive advantage.


In this day and age of the Internet, it is crucial for catering companies to have an online presence and to develop marketing strategies to attract customers into the business, from social networks to websites specialising in restaurant recommendations.


A key component of the technological transformation of many catering companies is the ability to obtain and analyse information gathered through digitalisation and the interconnection of different systems. Big data and analytical tools allow companies to dive into millions of data to collect information, such as purchasing habits, consumer behaviours and trends. Through this, catering companies will know their customers better, reducing acquisition costs and improving consumer loyalty.


Innovative Catering

Like many industries, catering is becoming more innovative as new platforms and technologies emerge, challenging the established ones.


Many customers prefer to book catering services that offer convenience, efficiency, and quality in presentation and delivery. It has also become a trend for customers to compare and contrast various options. They will consider factors like prices and reviews of other customers before arriving at a decision.


As such, catering companies should consider investing in software, equipment, and marketing strategies to improve their operations, which is one way to stand out in the highly competitive catering industry.

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