The arrival of iDrive 20 years ago saw BMW ushering in a new era of in-car operating technology.
Keen to get a grip on the constantly expanding array of functions in vehicle interiors, in 2001 BMW instigated a paradigm shift in the then new BMW 7 Series.
Today, their developers and designers focusing on user interaction and user experience have faced up to a new set of challenges. The 8th generation of BMW iDrive brings about another paradigm shift – this time to a new kind of relationship between driver and their vehicle.
You can follow the world premiere live at www.live.bmwgroup.com
Monday, 15 March 2021, 15:30 GMT.