TAG Heuer: 160 years young

To honour this special anniversary, the Swiss luxury watchmaker is introducing the TAG Heuer Carrera 160 Years Silver Limited Edition – with a design from the 1960s powered by a 21st-century watchmaking innovation.

In 1860, TAG Heuer – known as Heuer at the time – was founded by Edouard Heuer in Saint-Imier, Switzerland. Over the past 160 years, much has changed but the brand’s commitment to innovating and developing cutting-edge watchmaking creations has remained constant. One collection that is set to receive special attention this year is the TAG Heuer Carrera line, which features the brand’s most elegant chronographs: iconic timepieces since their introduction almost 60 years ago, and which have carried the brand’s racing heritage and daring spirit through the decades.


To kick off a year of tributes and celebrations, TAG Heuer is revealing a TAG Heuer Carrera 160 Years Silver Limited Edition, of which only 1860 pieces will be produced. It will be available worldwide to customers from June 2020.


Back in 1962, then-CEO Jack Heuer heard the story of the legendary Carrera Panamericana, one of the most treacherous road races in the world. The word “carrera”, which in Spanish means any and all of road, race, career and course, caught his attention: he knew immediately that this would be the perfect name for a new timepiece. The following year, the first Heuer Carrera chronographs left the factory.

The new stainless-steel chronograph features many of the same design highlights as its predecessor, such as an eternally elegant dial and polished case and pushers. However, the shape is slightly different and the timepiece now measures 39 mm instead of the original 36 mm. The permanent second indicator is at 6 o’clock instead of at 9 o’clock due to the difference in the construction of the Valjoux 72 from 1963 and today’s Heuer 02 movement. Another change from the original is the shape of the central hour and minute hands, which are now facetted and coated with beige SuperLuminova®. The unmistakable Carrera name and HEUER shield are printed on the dial, which is protected by a domed sapphire crystal that gives the watch a retro appearance reminiscent of the original Heuer Carrera.

Presented on a black alligator strap, this model is limited to 1860 pieces – a nod to the year that Heuer was founded – and “One of 1860” and “LIMITED EDITION” are engraved on the case-back.


The redesigned oscillating weight, visible through the screwed-down sapphire crystal, is adorned with a lacquer-filled engraving that distinguishes the timepiece as an anniversary edition. This model is presented in special packaging.

The bold, innovative and elegant TAG Heuer Carrera collection, initially designed for professional racers, has evolved since it was first introduced, but its ties with the world of motor sports, the maverick mindset it embodies and its reputation for being at the cutting edge of industry innovation will continue to drive the line forward.


www.tagheuer.com


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