Renowned wine and spirits boutique, Hedonism, has launched CASE STUDY by HEDONISM, designed for an audience of true Hedonists with a passion for wine. The brand’s first foray into the subscription world, the new offering focuses on education and exploration with a personal feel.
Wines in focus will be unusual, lesser-known grape varieties from undiscovered regions, with the two price options available which will steer the selections. The Masterclass, priced at £200, will include a mix of wonderful picks from Hedonism’s extensive Sub £30 category, which includes 800 different lines, as well as an indulgent special addition. The Thesis, priced at £700, will feature some of the more iconic, and exclusive wines in the portfolio as well as a few classics thrown into the mix. Tasting notes will be provided in a bespoke HEDONISM binder in which oenophiles can record and refer back to. A special introductory gift from champagne to glassware will also be selected for all new subscribers to the service.
Available to those interested in tailoring their selection towards their personal journey with wine will be Hedonism’s in-house team of experts. Each chosen by founder and CEO Tatiana Fokina, including members of the original team who opened the doors in 2012, they are renowned for their approachability and knowledge. For those who would prefer to be delighted by a dose of surprise the option to leave it to the experts will be available.
Tatiana Fokina commented “A key motivation for introducing this offering was to continue to educate our customers old and new on the rare gems at Hedonism. We have seen a real interest from individuals across our client base to grow their wine knowledge and the global pandemic has really given them the time to do this. As we hopefully move out of lockdown, we want to capture the audience whose interest in wine is offering them an easy way to continue to learn and explore.”
The perfect gift for yourself, loved one or team, you can to sign up for a three, six or twelve month subscription to be delivered nationwide.