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Stephan Winkelmann the new President and CEO of Automobili Lamborghini

Stephan Winkelmann returns to Automobili Lamborghini as the new President and CEO starting from December 1, 2020, succeeding Stefano Domenicali, who will take over as CEO of Formula 1 from 2021.

During his time as President and CEO of Automobili Lamborghini from 2005 to 2016, Stephan Winkelmann transformed the company into a global leader among super sports cars manufacturers. Under his leadership, iconic and cutting-edge models were introduced, starting from the derivatives of the Gallardo and ranging through introductions of the V10 Huracán and V12 Aventador, as well as limited editions and one-offs, setting numerous new sales records. The Super SUV Urus was announced in 2015, thus marking the beginning of a new era for the company.

In March 2016 Winkelmann became CEO of Quattro GmbH (today Audi Sport GmbH) before joining Bugatti Automobiles S.A.S. as president at the beginning of 2018.

“Stephan Winkelmann has decisively shaped the history of Lamborghini,” says Markus Duesmann, Chairman of the Board of Management of AUDI AG. “No one else stands more clearly for the Lamborghini brand, and he is exactly the right person to lead this unique brand into a successful future.” “In the name of the whole management board of AUDI AG, I would like to thank Stefano Domenicali for his superb achievements and his dedication to Lamborghini. In the past four years he has shaped the transformation of the brand and pushed it ahead,” says Markus Duesmann. “We wish him every success in his new role as CEO of Formula 1.”

“It is a great honour and pleasure for me to lead these two unique companies with their extraordinary automobiles,” commented Stephan Winkelmann. I am looking forward to the new challenge. Bugatti stands for the best, most powerful, elegant and luxurious hyper sports cars in the world. Lamborghini is the iconic expression of the most exclusive super sports cars demonstrating outstanding design and innovation. Our creativity in both companies is by no means finished and the world is assured some surprises.”

Since joining Automobili Lamborghini in 2016, Stefano Domenicali has continued the process of transformation with the introduction of the Super SUV Urus in 2018 and a significant growth of the brand on the world stage. Over the last four years, the production site in Sant’Agata Bolognese has doubled, more than 700 employees have been hired and the brand has achieved unprecedented awareness levels. The growth in global sales was even more remarkable, with 8,205 units delivered to customers, marking a doubling of volumes in comparison to the period before introduction of the Urus. Sales records were set in all three principal market areas of the Americas, EMEA and Asia Pacific, with a turnover of EUR 1.81 billion in 2019.

Stefano Domenicali commented, “I will take over a new professional challenge in the knowledge that I have experienced an extraordinary organisation and exceptional colleagues. I am very attached to the women and men of Lamborghini. Together we achieved incredible goals, breaking one record after another. I leave at a high point for the company, knowing that the solid long-term strategy put in place assures a continued bright future for the brand. I thank Audi and the Volkswagen Group for their continued support during these years of collaboration. Automobili Lamborghini was an exceptional experience for me, both personally and professionally. It has been a true privilege and I wish Stephan Winkelmann great success in leading this fantastic brand.”


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