With a focus on sustainability and pre-loved luxury at its heart, Sellier Knightsbridge is pioneering the luxury consignment market by bringing together trusted re-sellers with a discerning customer base.
Sellier Knightsbridge carefully curates the most exquisite luxury pieces from around the world, from sought after Hermes bags, Yves Saint Laurent dresses and Alexander McQueen sunglasses to Stella McCartney tailored suits, sourcing product from trusted re-sellers including the likes of Millie Mackintosh, Georgia Toffollo and Nicola Hughes.
With the aim to offer luxury product at a more affordable price and the best possible experience for both the buyer and seller, Sellier Knightsbridge understands the impact fast fashion consumptions is having on the planet and wants to encourage their consumers to invest in timeless pre-loved pieces that
become part of their everyday wardrobe.
‘We decided to create a platform which would transform the experience for both buyers and sellers. Giving sellers a quick and seamless service where their items sell almost instantly; and giving buyers a tightly edited selection of carefully curated luxury items, they would want to buy - sifting out anything
that’s not desirable, worn to death or overpriced.’
Founded by mother and daughter duo Hanushka Toni and Dina Ibrahimova, the culmination of the founder’s backgrounds -Hanushka’s in luxury fashion marketing and Toni’s in luxury re-sale - made them the perfect business partners. A lightbulb moment led them to launch Sellier Knightsbridge, the modern-day sustainable shopping experience for pre-loved luxury fashion products.
With their recent tactical pivot of launching an online platform, Sellier Knightsbridge is now reaching a global community, honing in on their loyal social following and creating thought-provoking and consistent social content which has enabled them to become one of the key players in the secondary market.