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Save the date for 'Art in Mayfair': a celebration of art and culture in the heart of Mayfair

Throughout September and into October, London’s Bond Street, in partnership with the Royal Academy of Arts, will host Art in Mayfair – a six-week celebration of art and culture in Mayfair.

Now in its fourth year, Art in Mayfair, sees some of Bond Street and Mayfair’s most distinguished luxury stores transform Mayfair – one of the most iconic and dynamic art districts in the world - into an open art exhibition in celebration of the Royal Academy of Arts’ 253rd Summer Exhibition, the world’s largest open submission contemporary art show. This year the Summer Exhibition, which runs from 22 September 2021 to 2 January 2022, is coordinated by British artist Yinka Shonibare RA and will explore the theme of ‘Reclaiming Magic’, celebrating the joy of creating art.

Many of the destination’s iconic fashion and jewellery brands including Armani, Bulgari, Burberry, DeBeers, Chanel, IWC, Louis Vuitton, Loewe, Pomellato, Max Mara, Moussaieff, TODS, Tasaki, Tiffany & Co. Victoria Beckham, Vacheron Constantin and many others will create art-inspired window installations, and visitors will be able to attend a host of fashion and art-lead experiences.

Bond Street will be adorned with over 30 flags designed by Gary Hume RA. Hume is known for figurative and abstract paintings on aluminium panels, which often feature colour combinations made with paints purchased premixed from hardware stores. He exhibits all over the world including New York, Berlin, Los Angeles, Seoul, and London.

Axel Rüger, Secretary and Chief Executive, Royal Academy of Arts said:

“We are pleased to once again to collaborate with Bond Street and the New West End Company on ‘Art in Mayfair’. We hope that these artworks by Gary Hume RA and other artists will bring inspiration to the public as London reopens and one of the world’s most creative cities is revitalised.”

Leading Mayfair art galleries such as The Sladmore Gallery, Ben Brown Fine Arts and Opera Gallery London are also teaming up with the event to present outstanding sculptures by renowned artists on the streets of Mayfair. Visitors can expect the unexpected as they visit the famous shopping hotspot. Artwork will spill out onto the streets of London’s Mayfair, creating an immersive experience for visitors to enjoy for six weeks this autumn.

New to Art in Mayfair for 2021, is a collaboration with MT Art, the award-winning talent and creative agency for up-and-coming visual artists worldwide, that will bring an additional, and never seen before art installation to Bond Street.

Katie Thomas, Associate Director of Bond Street & Mayfair at New West End Company said:

“We are delighted to continue this special partnership with the Royal Academy of Arts who are extending the Summer Exhibition beyond their walls and into the streets of Mayfair. Art in Mayfair brings art together with world-leading fashion and fine jewellery brands celebrating the creativity in our world-renowned district. Throughout September and into October, the destination will be flooded with art, and everywhere you look there will be something new to see.”


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