Polished to Perfection: Inside Fitzrovia’s Chic New Wumman Spa

Wumman Spa’s new Fitzrovia outpost arrives with the quiet confidence of a brand that already knows it’s on every beauty insider’s speed dial. The original Great Portland Street location set the tone – elegant, ethical, and impeccably curated – and its newest location follows suit with a polished, fashion-forward sensibility.

Founded by Brazilian-born entrepreneur Paloma Buddemeier, Wumman has quickly carved out its place in London’s luxury-wellness landscape. Her formula is simple but potent: trend-led treatments, meticulous technique, and a commitment to vegan, cruelty-free, organic products that never compromise on performance.

The gel manicure I tried was a masterclass in refinement. No fuss, no theatrics, just precise shaping, immaculate cuticle work, and a finish so mirror-bright it practically moonlights as an accessory. Wumman’s therapists work with an effortless professionalism that feels genuinely elevated, the kind that turns a routine treatment into something quietly indulgent.

What distinguishes Wumman is its editorial eye. Even the simplest manicure feels curated, polishes in fashion-forward tones, seasonal designs with a runway edge, and an approach to nail care that leans more “beauty philosophy” than “maintenance task.” It’s self-care, but elevated to a lifestyle.

Fitzrovia’s new opening cements Wumman as one of the capital’s most relevant beauty destinations. It caters to the woman who loves luxury, expects ethics, and believes grooming is an extension of personal style. And in that regard, it delivers flawlessly – gel polish included.

www.wummanspa.co.uk   

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