Picture perfect for the true professional - Canon’s technically advanced EOS-1D X Mark III

The EOS-1D X Mark III has been developed using feedback from the worldwide community of EOS-1D X and EOS-1D X Mark II photographers, including prestigious Canon Ambassadors. Canon’s rich heritage in optical excellence shines through in professionals’ feedback during testing, praising the EOS-1D X Mark III’s step-change in autofocus, dramatically improved image and video quality and speedy communication abilities – all features which allow professionals to achieve breath-taking images and deliver them to clients – faster than ever before.

Eddie Keogh, professional sports photographer and Canon Ambassador said: “Working from the side lines at top sporting events worldwide, Canon’s DLSRs continue to dominate professional photography. Throughout the years EOS-1 series cameras have been unrivalled in their reliability and capability, which is why I’ve been using them since 2002 with the EOS-1D. In my line of work speed is everything, so I’m delighted to be using the EOS-1D X Mark III which features noticeably improved fps, outstanding autofocus and quicker communication abilities – because, in the competitive industry of sports photography, a matter of milliseconds could mean the difference between a picture that makes it to the back pages of national newspapers or doesn’t.”

Unrivalled autofocus to achieve ‘the shot’

Based around the Canon EF mount, with more AF lenses available than any other system, the EOS-1D X Mark III features a new AF system and sensor. This Canon-developed technology enables enhanced stability and tracking giving professionals a new level of flexibility and accuracy when photographing subjects in various conditions.

Limitless creative opportunities

Thanks to its new Canon developed DIGIC X processor, 20.1 Megapixel sensor, mirror system and shutter, the EOS-1D X Mark III gives a competitive edge – achieving industry leading speeds of 16fps. Essential for world-class sporting events and animals in the wild, the optical viewfinder provides photographers better connection to the subject, with clear and bright lag-free viewing. In Live View mode the camera can shoot at 20fps with mechanical or electronic shutter with full AF, further extending creative opportunities.

Next generation imaging standards

The EOS-1D X Mark III is Canon’s first camera to feature its next generation imaging sensor, supporting faster readout and lower noise – addressing professionals’ request for a low-noise, high-performing DSLR. The camera’s 20.1 Megapixel Full Frame CMOS sensor also offers Canon’s widest ISO range yet. With the extended settings from ISO 50 to ISO 819,200 – the EOS-1D X Mark III further provides professionals with the flexibility to photograph in various conditions.

Meeting the demand for high-quality video

Thanks to its new sensor and processor, the EOS-1D X Mark III is now also Canon’s most advanced video product with interchangeable lenses outside of the Cinema EOS series – offering 4K Full Frame and supporting 12-bit RAW internal recording. It is the first non-cinema Canon camera to feature RAW recording, providing an expansive range of colours and tones which can be extracted in post-production for superior image quality. In addition to this, using the camera, video can also be recorded as 12-bit CRM file at 5.5K (5472x2886), allowing very detailed oversampled 4K footage – meeting the demand for high-quality video.

The EOS-1D X Mark III is on sale for £6,499.99

www.canon.co.uk

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