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International Tennis Star, Casper Ruud, Signs On As Global Brand Ambassador For Samsonite

Samsonite, the world’s leading premium luggage brand, is proud to announce that one of the most talented tennis players in the world, Casper Ruud, has become their global brand ambassador.

As a frequent traveller, Casper relies upon having the best luggage and backpack to suit his lifestyle on and off the court, and with the innovative Proxis and Ecodiver collection he gets just that. Samsonite, a manufacturer of high-quality luggage for over 110 years, has a market leadership position in the industry with a brand that embodies leadership, innovation, and respect for authenticity. These are all values that Casper shares which is why he is so excited to endorse the Samsonite brand.

“I’m playing tennis and travelling around the world for most of the year and I love it. Because of this, I need durable luggage that makes it easy for me to get around and also looks good at the same time. I have 5 simple rules in sports as well as when it comes to travel which you can discover in our video.” says Casper. “Having durable bags and suitcases that last matters to me. Quality is essential, and that is why I choose Samsonite. Every journey starts with ambition. Pushing harder, reaching goals, no matter what. So I did. Travelling is a big part of my life and I want to stay comfortable without compromising on my style.”

The partnership will feature Casper using the latest backpacks and suitcases from Samsonite. Casper will travel with the Proxis luggage and his Ecodiver backpack and discover how they stand up to the wear and tear of life on the go as a tennis player. “We are thrilled to welcome Casper as one of our global brand ambassadors, as we share similar values, notably trust, resilience, and performance. Light, strong and more sustainable, our Proxis luggage and Ecodiver backpacks match perfectly with Casper’s travelling experiences.” Says Edouard Wattel - Samsonite Vice President.

Samsonite is also very excited to announce the opening of its new flagship store on Oxford Street.


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