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Indulge in the Exquisite Fusion of Dior and Shellona Saint-Tropez - Dioriveria

In a captivating partnership, the esteemed luxury fashion house Dior joins forces with the exquisite Shellona Saint-Tropez to present the highly anticipated "Dioriveria" pop-up store, an ephemeral oasis of style and sophistication. From June to September 20th, fashion aficionados and sun-seeking enthusiasts will have the privilege of immersing themselves in this remarkable collaboration, as it unfolds its alluring treasures on the world stage.

Nestled on the captivating shores of Pampelonne Beach, Shellona Saint-Tropez has established itself as a vibrant hotspot, beckoning sun-seekers to bask in its Mediterranean splendour. With breathtaking sea views and an ambience exuding upscale bohemian vibes, Shellona Saint-Tropez has enraptured visitors since its inception in 2017, following in the footsteps of its acclaimed predecessor, Shellona St Barths. Each season, this coveted destination promises a delightful fusion of exquisite cuisine, pulsating music, and an unforgettable experience that epitomizes the allure of the Mediterranean lifestyle.

As a vibrant tribute to Christian Dior's unwavering passion for the Mediterranean lifestyle, the sun-kissed shores of Shellona Beach have been carefully chosen as the exclusive host for the inaugural Dioriveria pop-up store. Here, within this exceptional setting, the timeless designs of Dior are reborn in captivating new colourways, seamlessly blending with the idyllic surroundings bathed in golden rays. The collection's familiar emblems, including the iconic Toile de Jouy, grace the stage in a palette of delicate shades, ranging from blush pink to sophisticated grey. This reinterpretation, aptly named Toile de Jouy Sauvage, gracefully adorns deckchairs, sun loungers, cushions, and parasols, enhancing every moment of relaxation with an unmistakable touch of elegance.

Immersed in this sartorial dreamscape, guests will be enthralled by the artistry showcased in the larger-than-life sand sculptures that dot the beach and extend into the restaurant. These masterfully sculpted representations of the animals that inhabit the iconic Toile de Jouy pattern transport visitors into a whimsical realm, where imagination melds seamlessly with reality.


From the coveted Lady D-Lite handbag to the exquisite Dior Book Tote, as well as an array of scarves, Mitzah accessories, and the sumptuous Dior silk top, each piece within the collection encapsulates the warm spirit of la dolce vita. With meticulous craftsmanship and unwavering attention to detail, Dior's creations serve as a testament to the brand's commitment to unparalleled luxury and timeless beauty.

Dioriveria is not merely a collection; it is an enchanting ode to the art of escapism, embracing the wonders of exploration and evoking the magical essence of the Dior dream. This extraordinary collaboration between Dior and Shellona Saint-Tropez invites you to immerse yourself in a world where luxury meets paradise, where fashion and Mediterranean allure unite in perfect harmony.



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