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Goldsmiths unveils its much-anticipated, luxurious new store concept

Goldsmiths, one of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, will unveil its much-anticipated, dynamic new store design concept, this October. The stores are focused on luxury watch brands such as Rolex and Cartier, complemented by fine-jewellery brands such as Gucci and FOPE, and supported by a leading in-store hospitality experience. The concept will present luxury watches and fine jewellery in a relaxed and inviting environment, offering guests the opportunity to discover the collections at leisure.

Goldsmiths UK

Each newly redesigned store will have a mix of dedicated areas for brands such as Rolex, OMEGA, Cartier, TAG Heuer, Breitling, Tudor, IWC, Hublot and Panerai. To complement this collection of renowned luxury watchmaking brands will be jewellery offerings from names such as FOPE, Gucci, Roberto Coin, Kiki McDonough, Susan Caplan, and Goldsmiths’ sister brand Mappin & Webb.

Alongside two diamond collections that are unique to Goldsmiths – Jenny Packham and Goldsmiths’ Brightest Diamonds, the latter of which features the retailer’s exclusive stone cut with 88 facets to increase fire – some of the newly designed stores will stock a larger selection of high-end diamond jewellery, including Goldsmiths’ own Limited Edition Jewellery collection.

This stunning line of fine jewellery has been designed to showcase high-carat precious stones, such as a 1.5ct Goldsmiths Brightest Diamond Solitaire or earrings set with stunning two carat diamonds. Selected stores will also have specially curated areas where guests will have the opportunity to explore some of the luxury watch brands more exclusive timepieces, such as OMEGA’s platinum Speedmaster Professional, Hublot’s rainbow gemstone-set Spirit of Big Bang Titanium and Jaeger-LeCoultre’s Master Ultra Thin Perpetual Calendar.

Goldsmiths UK

The new calm, yet dynamic, space in which these luxury watch and fine jewellery brands will be showcased was conceived in partnership with the award-winning UK-based design collective Quadrant Design. Light, uncluttered spaces in a monochrome palette of luxurious materials such as white-washed oak timber, white terrazzo and blackened steel have been combined with visual architectural forms that include repeating vertical lines and soft curves inspired by the Goldsmiths logo. It marries contemporary luxury design with a relaxed atmosphere and presents guests with both in-store and digital browsing tools. From October, guests can discover this welcoming, accessible environment where they are encouraged to enjoy and browse the space at their leisure. Another major feature of this concept will be an open, flexible layout with VIP areas and hospitality bars where guests will be able to enjoy their experience and consider their purchases in absolute comfort.

Craig Bolton, Executive Director of the Watches of Switzerland Group, said: “This is a significant milestone for Goldsmiths, which has a well-earned reputation for offering UK customers trusted expert service and a fabulous presentation of brands. Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our stores. Our ambition is for all to have a memorable luxury experience long after they’ve made their purchase. We believe the repositioning and new store concept will transform not just the Goldsmiths profile and experience, but also brings some fresh life to our high streets.”

The move comes as part of Goldsmiths’ continual evolution. Founded in Newcastle in 1778, the company has a long tradition of being synonymous with high-end luxury. In 1919, it became one of the country’s first official Rolex stockists, beginning a relationship that continues more than a century later. Investment in the UK store network over the last decade has elevated Goldsmiths beyond the competition and made it the market leader. This next evolution gives that journey fresh impetus and will differentiate Goldsmiths from its market competitors for years to come.

The concept will initially be rolled out in major retail hubs, including Cribbs Causeway in Bristol, Meadowhall in Sheffield. Further regional stores will also benefit from the new concept, starting with Canterbury on 1st October through to Brighton, Reading and Leicester at the end of November, in time for Christmas.


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