Don Papa Rum, the premium single island rum from the Philippines, has unveiled its latest global lifestyle cocktail campaign, celebrating warm summer nights and the neon glow of a season filled with anticipation. ‘An Endless Sugarlandia Summer’ depicts that joyous feeling of bare and dancing feet, moving to the pulsing beats of a dj’s tracks, against a distant backdrop of city lights and four new delicious Don Papa cocktails, created by Ben Rojo, the brand’s NYC-based US Brand Ambassador. Sugarlandia is the island home of Don Papa, a timeless place where nature is still the dominant life force.
To revel in the welcome heat and humid breezes of Summer and nights spent with kindred spirits, Don Papa inspires with magical, gleaming scenes of jewelled mask adorned friends exploring the tropical grounds of The Standard Hotel in Miami, against the city’s sparkling skyline. This is a place where friends reunite and dance from dusk to dawn; where cocktails are sipped, bathed in the mesmerising rays of neons and whirling lights. Where legendary nights and memories are made, before the quiet of a morning’s golden glow.
Where four new gem-toned Don Papa cocktails are sipped: Manila Vice – a frozen ode to the iconic show and a fruitful, Thai basil-imbued concoction; Golden Hour – a sorbet sweet smooth drink inspired by Don Papa’s collaboration with boozy ice-cream maker Aubi & Ramsa; Hearts on Fire – a smokey cocktail as fiery as it is volcanic; and Neon Night – a blue toned elixir to capture the intoxicating words of writer Anca Bautista in her poem ‘An Endless Sugarlandia Summer:’
Towards the red hibiscus, towards the pulsing beat
Rush warm and wild the joyous whirl of bare and dancing feet.
For here is the great green gathering, here the neon night
That sweeps the world into a breath of sweat and smoke and light.
The gleam of endless moonlight. The air charged slick and dry,
The secret jungle rising to hide the city sky.
The thrall of magic deepens, in decadence, and shade.
Gem-toned cocktails glitter, and kindred toasts are made.
And as pale dawn’s hours whisper, the bass goes soft and low
Naught is left but quiet here, and summer’s golden glow.