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Bamford London launch limited edition Snoopy GMT in collaboration with Dover Street Market

Peanuts’ Snoopy is an icon all over the globe, popular with individuals and brands alike. The world-famous beagle has a multitude of personalities and playful poses from the Peanuts comic strip, which are recognised worldwide on a range of collaborative projects.

Collaboration is at the heart of Bamford London and both Bamford London and Dover Street Market share a mutual love and respect for working with different brands. Dover Street Market is the ultimate hub for collaboration with its multi-level retail and concept store designed to showcase a variety of brands and visions together. The Dover Street Market x Bamford London Snoopy GMT is designed to celebrate the shared values and continuing relationship of the two brands.

On a stainless steel case, a black and white colour way flows throughout the design mirroring the Dover Street Market logo featured on the dial, caseback and packaging. Snoopy is front and centre in a classic pose on the white dial, framed by a black and white rotating bezel.


Powered by a Swiss-Made automatic Sellita SW330-2 movement, Snoopy’s arms move around the dial as the hour and minute hands. Woodstock, Snoopy’s faithful sidekick, provides a playful splash of yellow as the 24-hour GMT hand, which allows wearers to set a separate time zone. In addition, the hour markers are luminous making them glow in the dark and creating another unique look to this limited edition Bamford London GMT.


Paired with a black cordura strap with white stitching, the strap is based on a technical rubber compound teamed with cordura, which is resistant to tearing and abrasion. The combination of these two materials has created a tough, durable strap which will give resistance to the elements the watch experiences in everyday wear.

George Bamford, founder and owner of Bamford London says, “Dover Street Market always inspires me. I love exploring their stores all over the world and I am continuously amazed by the variety, different styles and mind-blowing displays. It is the perfect blend of artistry and retail therapy. As one of our stockists and a great friend of the business, working with DSM over the years is a very special relationship to me and I am so happy we have designed this limited edition Snoopy GMT together.”


Presented in a black version of Snoopy’s famous doghouse, the Dover Street Market x Bamford London limited edition Snoopy GMT is available directly from Bamford London and Dover Street Market while stocks last.

RRP £1,600 (including VAT).



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