VIVANT has debuted as the first interactive online platform to connect winemakers, consumers and expert wine advisors in streaming Live Experiences. The platform blends engaging interaction, personalised education and lively entertainment, transporting members to iconic wine regions without leaving home.
VIVANT is redefining how consumers learn about wine and supporting a more sustainable future for the industry, featuring the world’s best tasting wines from responsible winemakers practicing sustainable, organic and biodynamic viticulture.
Being keen wine aficionados, we recently logged-on to one of their live experiences to see for ourselves. The wine experience is similar to a Zoom call that has become part of everyday life, although you are not present on-screen - as their hosts do all the work through slides, videos and interactive presentations.
This innovative format is fabulous for anyone interested in wine, from both novice through to expert to learn more about wine regions and different types of wines. The knowledgeable hosts make it a fun experience with interactive quizzes and informational nuggets to keep you on your toes. The presentations introduce you to passionate wine educators and growers from across the regions who share their in-depth and first-hand knowledge to help you become better-acquainted with wines from their regions.
“Our ambition is to recreate the magic of visiting a wine region without the carbon footprint of stepping on an airplane,” said Michael Baum, CEO & Founder. “We’ve assembled a team of wine educators, product designers, software engineers and media producers to immerse people in the world of wine like never before.”
On the platform, VIVANT’s expert wine advisors connect members with the trailblazing winemakers who dedicate their lives to making sustainable wines for consumers to enjoy without damaging the environment. With the platform’s Experience Kits, members can taste and assess the wines featured in each session, and all wines featured in VIVANT experiences are available for purchase by the bottle and shipped globally.
VIVANT launches with three French wine regions: Bordeaux, Burgundy and the Loire. New experiences from Champagne will be available December 20, and experiences from Alsace will be released in January 2021. VIVANT will transport members to wine regions in Italy, Germany, Spain and beyond in the new year.
“VIVANT is a community of committed producers who want to change the approach to the wine world,” said Claire Lurton, owner of Château Haut-Bages Libéral in Bordeaux. “I am so proud to be part of VIVANT’s beautiful mission.”
“One of the big forces of VIVANT is the selection of wines, sustainably produced,” said Thiébault Huber, a former sommelier, and owner and winemaker at Domaine Huber-Verdereau in Burgundy. “Another is the experience itself. No matter where you are in the world, you are transported to Burgundy and other amazing wine regions. VIVANT is fantastic.”
VIVANT’s groundbreaking Interactive Tasting Method teaches members to taste like professionals, allowing consumers to better enjoy their wine. Members can assess wines interactively and compare their results to an expert’s wine profiles. Wine IQ and Tasting Points let members test their knowledge and improve their skills while having fun competing with each other. VIVANT expert wine advisors are available anytime and anywhere to answer members’ questions and share their wine recommendations.
“Nothing compares to experiencing wine through the eyes of passionate winemakers and professional educators,” said VIVANT Director of Education, Vanessa Guébels, DipWSET. “When I started my career as a wine educator, I dreamt about transmitting wine knowledge in an interactive and immersive format. With VIVANT, we are making the world of wine accessible for everyone.”
Aiming to accelerate the wine industry’s transition to a sustainable future, VIVANT features responsible wine producers, transports members to wine regions around the world, and supports the industry through the 1% for Wine initiative.
Annual membership starts at just $149 / €149 / £149 /. One percent of all membership fees and wine purchases help fund innovative new ideas and research positively impacting a sustainable future for wine through VIVANT’s initiative 1% For Wine.